As of June 27th, the Phoenix Coyotes have officially changed their name to the Arizona Coyotes. The Coyotes are looking to broaden their name recognition to the entire state of Arizona. They are looking to make the entire state feel like they are part of the Coyotes family. The marketing will hopefully spark attendance, and help a franchise who has had some very public attendance issues.
“We are very excited that our franchise will change its name to the Arizona Coyotes at the NHL Entry Draft this week,” said Coyotes Co-Owner, President and CEO Anthony LeBlanc. “Becoming the Arizona Coyotes makes sense for us since we play our games in Glendale and the city is such a great partner of ours. We also want to be recognized as not just the hockey team for Glendale or Phoenix, but the team for the entire state of Arizona and the Southwest. We hope that the name ‘Arizona’ will encourage more fans from all over the state, not just the valley, to embrace and support our team.”
The name change will also bring a new shoulder patch logo to their home and road jerseys for the 2014-2015 season. It will not change the jersey colors, pattern, or main logo.
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