NATIONAL HOCKEY LEAGUE ANNOUNCES PARTNERSHIP WITH DRAFTKINGS
DraftKings Becomes Official Daily Fantasy Game of the NHL in Multi-Year Agreement
The National Hockey League announced a multi-year North American partnership with DraftKings, one of the largest U.S.-based destinations for daily fantasy sports. Hockey fans will be able to take part in free to enter daily sports fantasy games on DraftKings for a chance to win numerous prizes, including trips to premier NHL events – 2015 Bridgestone NHL Winter Classic®, 2015 NHL® All-Star Game, 2015 Coors Light NHL Stadium Series™ and 2015 NHL Awards™.
As part of the agreement, DraftKings will serve as the Official Daily Fantasy Game of the NHL and will receive prominent brand placement across the NHL’s digital platforms, including NHL.com, NHL Mobile™ and the NHL’s Twitter and Facebook properties. DraftKings will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app and “Fantasy Players to watch” segments on one of NHL Network’s signature shows, NHL Live™. In addition, DraftKings has partnered with numerous NHL Clubs, building its presence on the local level as well as the national level. Fanstasy sports betting has become a huge ‘sport’ for people to take part and love, however, betting on your favourite team may have some impact on the way they play also team morale can be affected by many factors from it too, that may be something to look out and see how it affects your betting stance and style.
“We are pleased to partner with DraftKings, a leader in daily fantasy sports,” said Keith Wachtel, NHL Executive Vice President of Global Partnerships. “Recognizing the direct correlation between fantasy sports and fan engagement, we look forward to providing our fans with a new opportunity to extend and enhance their NHL experience each and every day of the season.”
“The National Hockey League is a best-in-class organization, and DraftKings’ daily fantasy hockey players are some of their biggest fans,” said Jeremy Elbaum, Vice-President of Business Development at DraftKings. “DraftKings is proud to partner with the NHL to bring premium new experiences to the League’s enthusiastic fan base.”
DRAFTKINGS
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners.
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* Information provided via NHL Press Release and DraftKings
National Hockey League Press Release. Information provided from the NHL that describes various news releases that describe current events in the league.